2024 Concludes my 14th Dreamforce, and what a year it was! Salesforce was true to form and put on a well managed show end to end. Every year I enjoy seeing how Salesforce continues iterating on the overall show format, spaces, and content.
As has always been in the past, I think of Dreamforce as a great “host” for its most important asset – THE PEOPLE! My favorite part is seeing old friends and meeting new ones every year. Having energizing conversations about the state of tech and goals for the upcoming year. The energy is infectious, and it’s hard to leave without feeling energized. Massive thank you to the Salesforce Community Management team who worked incredibly hard to foster a sense of camaraderie between all of us Trailblazers (and the newly blossoming communities focused on various products like Sales, Service, Tableau, and Slack).
The MAJOR theme of the year was, of course, AI. But not just AI in the general sense. Salesforce is in the process of launching Agentforce, which will enable AI autonomous “Agents” to perform business operations for you. When I first thought of an agent, the usual use cases came to mind such as customer service automation and automated SDRs. BUT, that’s only the beginning.
As I learned more about what Agentforce is capable of, the possibilities are much greater. I imagine agents being able to help with complex tasks in a partner community, help with employee onboarding, help with event registration follow ups, help with internal reporting and collaboration, be present in Slack and be a virtual co-worker and assistant. So many possibilities.
This culminated in having a 30 minute hands on session where I chatted with a Slack Agent Accelerator, and an Agent built another Agent for me. (I know… so meta!). The Agent I played with was a partner onboarding bot helping me understand what type of partner program I should sign up for, it would then create records automatically in Salesforce and trigger numerous follow ups. The amount of metadata that the accelerator created for me was surprising and that alone saved hours of work and complexity, and left me with a great starting point to iterate afterward.
Agentforce will be going GA in the Winter release and many of the features will be available to all. I am still not quite sure on how the exact licensing and pricing will work, but I’d suggest talking to your Account Executive on that topic. Overall, I’m very excited and looking forward to being able to dream bigger for my customers and also within my role here at Red Argyle (of course we use Salesforce and Slack so I’m conjuring up ideas).
Cheers!
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